Tenzing Norgay Interoperability Achievement Award?

This has long struck me as the most incongruous award in our industry: ARM Recipient of Synopsys Fifth Annual Tenzing Norgay Interoperability Achievement Award. Yes, I know who Tenzing Norgay is, but the connection to EDA??? It reminds me so much of Apple using pictures of Einstein and Gandhi to promote their products.

Interoperability plays a key role in elevating designers to a higher level of productivity, just as Tenzing Norgay's efforts facilitated the first ascent to the top of Mount Everest, said Rich Goldman, vice president, Strategic Alliance at Synopsys.

Ah, it all makes sense now. ;-)