Don't believe everything you read. There's an insightful behind the scenes exposé on DeepChip about a technology web site that turns out to be a marketing venue for a group of EDA start-ups. Nothing wrong with that, but the disclosure of who's behind it took some digging and questioning to tease out.
Of course, one would be naive to assume this doesn't happen elsewhere in the media. Even Mr. Cooley's beloved DeepChip, with its purported user-generated content, can be gamed. When you read a glowing endorsement of an EDA tool, ask yourself questions such as
- Who wrote this? Are they "anon"?
- Did they really write it? Or could it have been "ghost written" by the EDA vendor and submitted in the customer's name?
- What is the author's interest in the vendor? Does the author's company have a financial or other interest in the vendor's success?
Nothing beats the testimonial of someone you know and trust, other than your own hands-on evaluation.